Marketing Team

Marketing Team

Some of the marketing team hanging in Austin

People

Recently shipped

PostHog Unwrapped 2023

We've now enabled PostHog Unwrapped for a limited time, so you can check out what your PostHog usage says about you this year.

Yes, it is like Spotify Unwrapped. Except we tell you what sort of hedgehog you are, and don't shame you for listening to Meat Loaf's entire backcatalogue on repeat. All day. Every Friday.

Check out your PostHog Unwrapped today, whether you're on the US Cloud or EU Cloud!

Goals

Increase the number of people signing up for PostHog's products beyond Product Analytics.

Rationale In Q4 2023, we tried a few new things and started measuring impact more seriously. We have a lot more confidence in what works well (and have covered a lot of bases with existing products), so we should use this to make products beyond analytics successful.

Projects

  • Complete our ‘Alternatives to X’ SEO content coverage for feature flags, experimentation, and session replay (Andy)
  • Make sure we have good ‘getting started’ content (Joe)
  • Write tutorials for all our key frameworks and products (Lior)
  • Increase newsletter subs from 6k to 10k (Andy)
  • Repeat our success with Theo on TikTok with new influencers (Ian)
  • Rework all our paid ads copy now we’ve cut back to just Google Search (Charles)
  • Get 50% of the W24 batch to sign up (Joe)
  • Make sure we keep measuring impact regularly for all of our content (Everyone)
  • Book all the billboards and/or other out-of-home spots we want for a January 2025 campaign (Lottie)

Anti-goals

  • Building a community (Website & Docs are working on this)
  • Getting good at social media (maintaining steady state for now)
  • Leading events (but we'll help CS a bit)

Output metrics we care about

  • New org signups
  • Newsletter signups

Handbook

Slack channel

#team-marketing

Budget

Budget is here (internally viewable only)