Features
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Top paths
See the most visited pages on your site
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Top referrers
Discover where traffic is coming from
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Device types
Break down traffic by device
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World map
Visualize users across planet earth
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Retention cohorts
Analyze retention by week
UTM tracking
See which campaigns perform bestScroll tracking
Discover how much users actually readBounce tracking
Find out when users immediately get out of dodgeDuration tracking
Monitor how long users are hanging around
Answer all of these questions (and more) with PostHog Web analytics.
- How many visitors have I had this week?
- What's my average bounce rate?
- Where in the world are my visitors coming from?
- Are my users mostly on mobile, tablet, or desktop?
- What's my most popular blog post from the last month?
- What other websites are sending me the most traffic?
- How many visitors are coming back to my site regularly?
Usage-based pricing
While in beta...
Web analytics is currently bundled with product analytics.
- First 1 million events every month: Free (get access to both products)
- After 1 million events/mo: Usage is billed through product analytics. Get access to web analytics at no additional cost.
Cheaper, dedicated pricing for web analytics is coming soon.
PostHog vs...
So, what's best for you?
Reasons a competitor might be better for you (for now...)
- You only need web analytics, nothing else
- You don’t need any integrations other than with Google
- You need to migrate data from GA4
- You actually really like GA4 😱
Reasons to choose
- You want to do more than just web analytics
- You don't want to spend weeks setting up dashboards
- You need to comply with HIPAA
- It's not GA4
Have questions about PostHog?
Ask the community or book a demo.
Featured tutorials
Visit the tutorials section for more.
How to create a broken link (404) checker
This tutorial shows you how to create a broken link checker for a Next.js app that sends a notification in Slack when a user visits a page that doesn’t exist.
How to use PostHog without cookie banners
Normally, PostHog collects information about your users and stores it in a cookie in the users’ browser. This tutorial explains how to use page memory instead.
An introduction to identifying users
Many of the most valuable insights require an accurate understanding of the user using your product. This tutorial goes over the different ways to identify users and recommendations on how to do it better.
A non-technical guide to PostHog data
You don’t need to be an engineer, but knowing the formatting and structure of your data, for example, is key to getting the most out of PostHog as a non-technical user.
Explore the docs
Get a more technical overview of how everything works in our docs.
Roadmap & changelog
Here’s what the team is up to.
Latest update
Feb 2024
Path cleaning added to web analytics
The web analytics beta continues to improve with new features such as path cleaning rules, which alias URLs together to make results more digestible.
If you're in the beta you can customize your path cleaning rules within your product analytics settings. Each rule is composed of an alias and a regex pattern, so that any URL which matches the pattern is replaced with the alias.
Our experience is that path cleaning is incredibly useful for reducing complex common URLs in web analytics, but try the beta for yourself and let us know what you think!
Up next
Check out the company roadmap to see what we're working on next!
Questions?
See more questions (or ask your own!) in our community forums.
- Question / TopicRepliesCreated
Pairs with...
PostHog products are natively designed to be interoperable using Product OS.
Product analytics
Need to go deeper than a dashboard? Building your own insights and HogQL queries from scratch!
Session replays
Get more context by watching what users actually do on your site. It's not creepy if you have permission.
Surveys
Get even more context by sending surveys to users. Arrange interviews. Ask questions. Serve pop-ups.
This is the call to action.
If nothing else has sold you on PostHog, hopefully these classic marketing tactics will.
PostHog Cloud
Digital download*
Notendorsed
by Kim K
*PostHog is a web product and cannot be installed by CD.
We did once send some customers a floppy disk but it was a Rickroll.