Sales & CS Team

Sales & CS Team

Cameron and Simon discussing how to make you successful

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Recently shipped

PostHog becomes HIPAA compliant

We're happy to announce that PostHog is now HIPAA compliant and offering Business Associate Agreements (BAAs) for teams on a PostHog Enterprise plan.

Enterprise plans are an add-on for PostHog plan which cost $450 per month and include SAML and SSO enforcement, dedicated support, advanced permissioning, and other features for large orgs.

HIPAA - or the Health Insurance Portability and Accountability Act, if you want to be fancy - is a US legislation which applies mostly to healthcare providers. It isn't something most teams need to concern themselves with, but now those who do can get in touch with us to find out more!

Contact us

Goals

  • Objective: Grow and retain our $20k ARR customer base
  • Goals
    • Through adding new or growing existing:
      • Add 6 large customers ($5k+/mo) - Simon
      • Add 27 medium customers ($1,667+/mo) - Cameron
    • Hit monthly logo retention targets for customers who have paid 2+ invoices:
      • Large customer ($5k+/mo) - 100% - Simon
      • Medium customer ($1,667+/mo) - 95% - Mine
    • Maintain a great support experience for users:
      • Make sure we have a clear framework and process for how we handle all types of support enquiries in Zendesk - Simon
      • All high-priority customer tickets get a response and team assignment within 1 business day - Marcus
      • All medium-priority customer tickets get a response and team assignment within 3 business days - Marcus
      • We have a dashboard to regularly review the above in Friday syncs - Marcus
    • Improve engagement with existing customers:
      • 40% of high-value signups respond to inside sales outreach - Cameron
      • We get structured feedback from 5 >$20k ARR customers who pay monthly where we have never had a conversation with them - Mine
    • Create new demo videos - overall and per-product - Simon
      • Create library of advanced ‘tips’ videos to be used in onboarding / in-app (short clips using Loom) - Cameron
    • Come up with an events plan and start attending them if a relevant one pops up in Q1 - Simon
    • Anti goal: building more process. We want to spend more time talking to customers, as we focused on building good processes in Q4.

Handbook

Responsibilities

  • Own initial inbound contact requests from the website
  • Deliver compelling product demos
  • Help users get up and running with the product, and introducing the right PostHog people at the right time
  • Make it easy to become a paying customer
  • Ensure long term success with PostHog

Customer

  • People currently paying $20k+/year to use PostHog
  • People who could potentially pay $20k+/year to use PostHog

Output metrics

  • New revenue
  • Revenue retention
  • Paying customer logo retention

Principles

No sales-y talk - we are direct, open and honest with customers. We share as much as possible publicly, rather than hiding it behind a mandatory demo call. We are honest when we don't know the answer, or if we're not sure that PostHog is the right solution for a customer.

Speed - we are frighteningly responsive. If a customer is in a rush, we do our best to work at their pace. We are clear about expectations, and do not promise what we cannot deliver to close a deal.

Engineers helping engineers - there is nothing more frustrating than talking to a salesperson who can't give you all the answers. We keep 'let me find out from the team' to an absolute minimum.

We don't use sales-y terminology like 'leads' - we are working with other human beings here. They are not sources of revenue to be 'converted'.

Being power users of PostHog is a must - otherwise we won't be credible. PostHog is a big and growing platform, so this is a challenge to stay on top of!

Slack channel

#team-customer-success